Our first dedicated men’s sleepwear capsule, launched for Fall 2021
Since 2012, we’ve always said that The Sleep Shirt nightshirts and sleepwear are unisex… but we know that, notwithstanding Alex’s husband, the majority of people who actually buy and wear them are women.
That doesn’t mean that the boys haven’t asked, though! Over the years, we’ve received plenty of emails, messages and feedback from guys and their partners requesting that we do a proper men’s collection. Usually, we’ve responded to these requests by directing people to our Lounge Pant, which is our most popular item with men. In fact, whenever it sells out, we instantly get customers asking when it will come back in stock.
This year, instead of simply restocking the Lounge Pant, we decided to create a proper men’s capsule—one that would become part of the permanent collection. After all, why should only women get to experience the best luxury, well-made sleepwear?
INTRODUCING THE MEN’S COLLECTION
Our first men’s capsule launched in July as part of our Fall 2021 collection and comprises three styles cut specifically for men. In addition to the Men’s Lounge Pant, there’s a classic Men’s Short Night Shirt and Men’s Long Night Shirt, both of which feature a rounded hem that feels slightly more masculine than our traditional, straight hem.
The collection also includes a fourth item, a Unisex Robe, which definitely feels more versatile and guy-friendly thanks to a much shorter length (our previous robe hid mid-calf on most women).
Each piece in the new men’s capsule will be available in our signature Blue Oxford Stripe and Red Buffalo Check brushed cotton. The Men’s Short Nightshirt, Men’s Lounge Pant and Unisex Robe will also be available in black linen—ideal for warm sleepers or over the summer months. The Men’s Lounge Pant will continue to be available in sizes S through XL, and the new Unisex Robe comes in sizes XS to XXL, while the two nightshirts will be available in three split sizes: S/M, L/XL and XXL/XXXL.